|
Tel. No. +6327159663 email : neovince@gmail.com |
DIGITAL SIGNAGE SYSTEM
WHAT IS DIGITAL SIGNAGE ?
DIGITAL SIGNAGE (or dynamic
signage, narrowcasting) refers to the use of digital technology by sending
messages and images to displays in public places.
In a general sense, digital
signage refers to electronically controlled signs that can be updated without
the cost and expense of changing the physical sign itself. Thus, changes can be
made quickly and cost effectively, and targeted messages can be distributed to
hundreds or thousands of displays at once.
Digital signage displays can take
the form of scrolling message boards, plasma monitors, and large projection
screens, as well as other emerging display types like organic LED. With the
rise of digital signage, it not only replaces the traditional marketing
approaches but it also enhances the quality of communication.
WHY USE
DIGITAL SIGNAGE?
10x Eye-Contact Catching
A dynamic sign has more than 10
times power to get your customers' attention. Once you have their attention,
you have an opportunity to influence their buying decisions.
The biggest challenge for
retailers when dealing with traditional print marketing is to make sure that
signs are put up at the right time and in the right place. With digital signage,
retailers are able to change the content, at anytime, anywhere.
Save Cost and Time
Eliminating the need to print and
distribute static signs every time you change your marketing strategies. Save
on printing/distributing costs and processing time.
Maximize Return on Investment
You can
turn your Digital Signage Network into a profit center by selling advertisement
spaces to your suppliers. Best of all, this service can be offered to more
advertisers than with any static advertising.
|
Retail Business
The retail impact of a Digital Signage Network is sensational
- reinforcing brand identity, motivating customers, and moving products more
quickly and efficiently than ever before. |
Transportation
(Train, Bus, Airport Terminals)
The increasing need to be on time and on target is driving
advertisers and merchandisers to search for new retail opportunities to
enhance their existing marketing plans and revenue stream. |
|
Entertainment
(Gaming, Kiosk, Cinemas) Cinemas and casinos
can especially benefit by creating an instant interest in messages by using
motion. §
Highlight features at concessions. §
Show scenes from upcoming attractions. §
Maintain attention by constantly changing the message. |
Hospitality (Front
Desk, Elevators, Lobby)
Launch a new
promotional campaign with no courier costs, no on-site personnel
requirements, and complete security.
Schedule your images by the hour as they are appropriate. For example:
breakfast specials change to lunch specials at 10:30am, and lunch specials
change to dinner specials at 15:30pm. |
|
Malls/Banks/Restaurant Make your message stand out from the crowd. Customers are bombarded
by advertising from every angle, so how do you catch and keep their
attention? Put your advertisers' message in motion and stop customers in
their tracks with an exciting, new, attention-grabbing digital sign. |
